For the last year my colleague Karen (Inspired Creative) and I have been putting on an event called Your Brand Talks where we cover how to build authentic relationships, increase trust and make it easy for your audience to do business with you which will help you increase sales. We hosted it ourselves and are getting ready to deliver it at several conferences this fall! If you find yourself able to join us at a one of the conferences we will speaking at or at one of our hosted events – we would love to see you. Click here to learn more.
In the meantime, I decided to break down some of what we talk about and I hope it helps!
When you think of BRANDING, you probably first associate it with a logo, right? But it goes way beyond that. Your logo just isn’t enough!
Your logo isn’t your brand. It is the foundation that your branding is built around. There are many things to factor into your brand and before you even jump into having a logo designed. You need to define some key elements.
- Your Brand Purpose – Why you do what you do. And people, you need to take this deep!
- Your Personality
- How you stand out – what makes you different
- Your Core Values
Those elements need to be reflected into your branding, and that means your logo too. So, don’t settle for just a logo. Realize the true potential of what your brand can and will accomplish and make sure it truly reflects who you are.
Once your branding is established, is your audience able to easily interact with your website? Here are some quick tips to make your website easily accessible:
Make it Easy to Contact You
- Your contact information should be clearly marked on each page.
- You should have a clear contact page that allows for several ways to connect.
Make Your Site Easy to Navigate
- Create easy-to-understand navigation buttons.
- Add a search field.
- Make sure you don’t have any broken links.
Make It Easy to Get to Know You
- Add media, like pictures, audios and videos.
- Make It Easy for Your Visitors to Take Action
- Add an Irresistible Free Offer in exchange for name and email address.
- Make the next step clear.
By developing your brand identity and consistently incorporating these elements throughout, you will build trust. By making it easy to do business with you, you will turn the trust factor into the sales factor!
Click here to learn more about Your Brand Talks! If you would like to connect with me and Karen to discuss your brand and website OR would like to bring this presentation to your organization, hop on to my online calendar, find a time that works for you and let’s chat!
