As a business owner, productivity and effective time management are important. The better you can organize your time and complete tasks, the stronger your business will be. A key piece to any productive system is an effective calendar tool.
Prior to technology, pen and paper were the only option available for scheduling appointments and keeping track of projects. Now, you have any number of calendar tools at your fingertips. One that you may be aware of, but may not use to full capacity, is Google Calendar.
Google Calendar is a time management and scheduling calendar service that has been around since 2006. It has quickly become the industry standard for online calendars. Anyone who has a Google account has access to Google Calendar. Google Calendar can help keep you on schedule, more productive, and more organized.

Key Features to Note
Google Calendar is popular for its many useful features. If you have a Google account, make sure you are utilizing these productivity enhancing features:
Multiple Calendars: If you like to keep your schedule organized and different types of events and tasks separated, Google Calendar allows you to create multiple calendars and display them all at once. For example, you could have a separate calendar for product launches, emails schedules, and social media marketing. Multiple calendars help keep everything organized. Remember you get to pick which calendar details are visible at any time.
Appointments: Google Calendar makes it simple for others to make appointments with you. Simply mark the available times in your calendar by using the event Appointment Slots. When doing so, be sure to note the time duration for the appointment slot. You can then share a link to your calendar appointment page for others to sign up for an appointment.
Browse Calendars: Would you like to automatically add all the US holidays to your calendar? Is it important that you know the weather for the day? When creating a new calendar, simply choose Browse Calendars of Interest, pick the calendar you desire, and it will be added to your calendar automatically
Share Your Calendar: Sharing your calendar with a family member or business associates is a great feature of Google Calendar. When you share your calendar, the shared account will see your calendar as one of their own. You can control if the shared account is able to only see events you add or add events as well. This is great for families and businesses who use project managers or virtual assistants.
Daily Agenda Email: Google Calendar can notify you of all events you add your calendar but one of the most helpful notifications if the Daily Agenda Email. When you enable this notification Google Calendar with send you an email at 5:00am with a list of all events you have scheduled for that day.

How Will You Be More Productive with Google Calendar?
There are many more features to discover in Google Calendar in addition to the ones I’ve discussed in this article. Whether you use Google Calendar for personal or business reasons, or both, it is a tool that will save you time and help keep you on schedule.