Every business owner asks, “How can I get more sales from my website?” How can I use my website to make my cash register ring more? We know that having just having a website isn’t enough. Incorporating key components can make the different between just having a website and having a website that will sell for you.
Your website is your storefront. In many cases it provides a prospect’s first impression of your company. You know what they say about first impressions; you can only make one and it better count. The good news is that keeping in mind a few fundamentals and making a few simple tweaks to your website can take it from bland to brilliant. You can create a website that attracts visitors, converts clients, and helps you build a prosperous and exciting business.
Let’s look at 3 simple adjustments you can make to your website to help it sell for you.
- Invitation To Friend/Follow On Social Media
Social media is more than a trend or a tactic that you can use to build an audience. It’s as essential for most industries as a website itself. And merely having a social media “presence” isn’t enough; you have to let people know you’re active on social media by inviting them to interact.
There are many ways to accomplish this; one of the simplest is to extend an invitation – “Follow me on Facebook,” for example, and include a link to your page.
If you are a WordPress user, there is a cool plug in called Facebook Like Box Widget. This will give your visitors an idea of who has already liked your page and makes it easy for them to like yours. Click here to learn more: http://wordpress.org/plugins/facebook-like-box-widget/
- Professional Quality Logo/Header
The world of Internet marketing is vast and competitive. While you can create your own blog header, you should probably leave it to the professionals unless you happen to be a design whiz. Make an investment in your brand and your business by creating a strong and relevant header and logo to represent your business.
- Easy To Navigate
Make sure your visitors can find their way around your website quickly and easily. If you’re uncertain about how to accomplish this, then study websites that you visit often. Notice how they guide you through the site. Do they provide relevant and easy to recognize navigation tabs? Does the flow of the site seem logical? Is there a search function so you can head directly to the page or information you’re looking for?
Have you found a website that you feel meets these criteria? Post them here for all of us to learn from.