Aaron and Nikki Kinne, founders of Encore Clear Bra, had just started a brand new company. Being self-proclaimed technology challenged newbies, Aaron and Nikki didn’t have a website and a logo set up. When a friend of the family recommended Web Pages That Sell, Nikki and Aaron spoke with Rebecca regarding their website and logo needs. “I knew after talking to Rebecca the first time that she and I were very similar. She was very detailed, had great ideas, and liked to get things done right the first time. I knew we would work well together,” Nikki recalled.
Aaron and Nikki wanted a simple but functional website that contained all of the information the customer needed so that questions were answered beforehand and they could focus on delivering excellent service rather than spending unnecessary time on the phone. The website that she was looking for would have 3 important qualities. First, it would be simple and to the point. The work they do speaks for itself and doesn’t need any “fluff” to stand out. Second, Nikki wanted the site to clearly state the service and pricing information, again saving time for both Encore Clear Bra and the customer. Finally, photos and testimonials of the exceptional work they’ve done for other customers needed to shine. In this business, a photo speaks volumes.
To get started, Rebecca tailored questions to help Nikki and Aaron consider options that made sense for the new business. Nikki really liked that Rebecca explained the process from the beginning so that there weren’t any surprises. She also appreciated the knowledge and guidance Rebecca brought to the table. Together, they worked out a plan for a site that was both attractive, functional, and user-friendly for both the staff and the customers.
We at Web Pages That Sell focus on our belief that simplicity and functionality are the key factors in a website design. Like Aaron and Nikki, we want our client’s customers to easily navigate the website. Especially in a business like Encore Clear Bra, many customers have a lot of the same questions, so we wanted to address them as much as possible with the site. Having the commonly requested information available to the customer at any time, day or night, was key in saving time, money, and frustration for everyone.
To further engage Encore Clear Bra’s customers, we also implemented an appointment scheduling feature, again cutting out some of the phone time and putting the customer more in control, leaving more time for Aaron and Nikki’s team to provide a superior service.
When asked what she liked best about the website, Nikki replied, “Everything! The colors, the layout, the pictures. It is awesome!” Nikki and Aaron report that their new online presence makes them more of a major player in the automotive industry. Not only has Encore Clear Bra gotten more business from the logo and website, but the business runs more efficiently. Nikki also enjoys the ongoing support that Web Pages that Sell provides the business. She said, “Rebecca helps with anything I email her about.” Having the ongoing technical support and knowing that Rebecca and her team are behind her gives Nikki the confidence she needs to adjust and implement changes to the website as the business grows.
We really enjoyed working with Aaron and Nikki and bringing their new business logo and website vision to life. Every client brings new perspectives and experiences to website design, and that is one of the reasons why we love doing what we do.
“Rebecca listens to what you want and gets it done. We presented her with our vision and she made it happen. The logo and website are so perfect and so much more than we ever could have imagined. We get so many compliments on both the design and the functionality the site gives our customers. Thank you so much for helping our growing business!”
Aaron and Nikki Kinne are automotive enthusiasts that have a proven and solid reputation in the automotive industry for trustworthiness, reliability, and dependability. Encore Clear Bra is a 3M certified premier dealer that has been creating custom automotive solutions for a myriad of different vehicles for several years.
