When Lisa Hebert started LMH Advisors in 2012 to serve professionals in the increasingly competitive job market, her wealth of experience working for corporate America was in high demand. As Lisa kept pace with transformative technology and preparing professionals to excel with vast career opportunities, she realized her website was not reflecting this evolution. “The website was designed and built a long time ago when my company was brand new and I just wanted to get something up,” she says. “My website no longer matched my brand, and I needed to fix that.”
While attending a National Résumé Writers’ Association event, Lisa took notice of Rebecca’s keynote. “I was impressed by the work she and her team produced for people in my industry,” Lisa recalls. “I also noticed that even though she had worked with other resume writers, the sites didn’t all look the same. That told me she was working to be sure our individual brands were showcased.”
This observation reflects why Web Pages That Sell was featured at that event. With a team dedicated to the fundamentals of branding, website presence, and technology, Rebecca could focus on Lisa’s goals, style, and passions: “I always learn something genius when working with my clients. Witnessing how Lisa serves professionals at such important milestones in their careers, often with high stakes, really impressed me. This is what makes my support of each client’s endeavors so rewarding.”
Rebecca captured Lisa’s vision, challenges, and audience during immersive conversations. This hands-on approach arrived at the core goals to enliven Lisa’s web presence:
- Redesign the website to reflect a consistent brand that encourages jobseekers with confidence and opportunity.
- Demonstrate the latest in technology by incorporating it within the website itself, including security features and ongoing maintenance.
- Foster meaningful engagement with professionals who visit the website.
Once these goals were established, “I was kept in the loop on the process,” Lisa says. “WPTS moved forward at a good pace, and I knew where we were along the way.” Once the website launched, Lisa felt reinvigorated. “It aligns with my brand, how I work, and who I am,” she says. “Having a professional site is helping me be more engaged with previous clients, which helps with referrals and repeat customers. That is the bulk of my work.”
With WPTS’s Security and Maintenance packages, Lisa and Rebecca continue partnering: “Having WPTS monitor my site is a weight off my shoulders,” Lisa says. “I feel better knowing that the experts are checking the site regularly.” And the collaboration runs even deeper: “I didn’t expect to be energized around expanding my content and my offerings. Having a place to showcase information has gotten my brain working!”
Rebecca is equally inspired. “I always look forward to connecting with Lisa every month to discuss the site, how her business is expanding, and what ideas she might be thinking about for the future. Her success is how we measure ours at Web Pages That Sell. Knowing that this work has improved the lives of her clients exemplifies the reason why we do what we do.”
“I was impressed by the work she and her team produced for people in my industry. I also noticed that even though she had worked with other resume writers, the sites didn't all look the same. That told me she was working to be sure our individual brands were showcased.”
