Challenge:
Lorraine Beaman faced a common issue: her existing website felt impersonal and failed to attract her ideal clients. While it generated leads, they weren’t the right fit for her business and didn’t fully reflect Lorraine’s expertise and value. Lorraine sought a website that would authentically represent her and resonate with her target audience.
Solution Provided by Web Pages That Sell:
Having worked with Rebecca through the National Resume Writers Association, Lorraine already trusted Rebecca’s expertise and deep understanding of her market. Together, they embarked on a mission to create a more personalized, engaging website. Lorraine’s main goals for the redesign were to:
- Create a platform to promote and sell her book.
- Attract her ideal client base through targeted design and messaging.
- Develop a friendly, welcoming website that reflected her personality and professional brand.
Rebecca and her team worked collaboratively with Lorraine to define and appeal directly to her target audience. The comprehensive redesign focused on creating a visually inviting, user-friendly site with strategic copywriting and imagery tailored to Lorraine’s clients. Lorraine also leveraged WPTS’s branding services to enhance her professional image. This included a new logo, cohesive brand elements, and messaging that aligned with her vision and goals.
Results Achieved:
- Enhanced Online Presence: The redesigned website authentically represents Lorraine, making her feel confident about potential clients visiting and engaging with her content.
- Targeted Client Attraction: The site’s new design and messaging align with Lorraine’s brand, attracting the clients she truly wants to serve.
- Boosted Brand Confidence: Through branding and design, Lorraine gained a refreshed look and renewed confidence in how she presents herself professionally.
“The process forced me to focus on my business and be able to explain what I do. It was an excellent exercise. I wish I had not waited five years to do this.” — Lorraine Beaman
Lorraine further emphasized the positive impact of the branding services provided by Web Pages That Sell: “I got a new look. I got a new logo. I gained confidence in how people see me in the world. The terms and brand we developed are ones I’m now very comfortable with, and it seems to be attracting the clients I want.”
-Lorraine Beaman
Executive Coaching & Career Counseling
