Rosalinde Rosado’s career coaching and resume writing business was doing well, but she knew that she would be so much better off with a solid web presence. Rosalinde felt that having a professional and informational website would allow her to reach more of her target audience, who before this had been finding her business via word-of-mouth referrals.
“I needed to put myself on the map somehow,” she remembers. She had spoken with friends and acquaintances about developing a website, but Rosalinde wanted a bit more of a professional relationship. Upon hearing Rebecca speak at the NRWA conference, she felt compelled to chat with her about designing the URLaunchPad site. “It wasn’t a coincidence that I was sitting in that particular talk in that particular time slot,” she said. “Rebecca knew firsthand what the business was about, and not everyone can relate to this business.”
Rosalinde’s main goal was to emphasize the significance of her coaching and resume writing services, so the main focus of the website was to give the business a professional appearance and show how valid and relevant her services really are to her target audience.
- Design a professional website that gives validity to the niche
- Demonstrable proof of effectiveness from previous clients
- Increase business by explaining the difference professional coaching and resume writing services can make in a career path
Rebecca and Rosalinde sat down to discuss her website vision. “It just seemed at the time that I didn’t know what I really needed,” she said. “I got a little bit clearer when I sat down with Rebecca. Everything I envisioned she brought to fruition.”
At Web Pages That Sell we design websites that are not only aesthetically pleasing but are also clear in getting the business’s message across. Rosalinde’s new site gave her a professional web presence while still letting potential clients know the value of the who, what, and why behind the business.
To further represent Rosalinde’s brand and services, we added many visual elements to draw in the eye of the reader. “I can’t tell you how many people have commented on the photos,” she mentioned. Rosalinde also worked with a content writer to get the initial copy on the site. She said that having the content writer available gave her a little bit of a “jumpstart” to get the message out of her head and onto the webpages.
Rosalinde’s favorite part about her new site is how easy to navigate it is. She loves the way the site looks and feels that her new web presence gives her business more credibility. Her website allows her to reach a much larger target audience that can benefit from her coaching and resume writing. “My website is specific about what I’m doing in terms of who I’m doing it with. I don’t work with everyone and not everyone is a great fit for me, so you can kind of gather that from the website.”
Designing and implementing the vision for Rosalinde’s site was gratifying. The way that URLaunchPad.com represents Rosalinde’s professionalism, ethics, and excellence is just as she had conceptualized it would.
“It is very important to me that my website shares the validity and importance of the services I offer. Many times, job seekers take a DIY approach to resume writing because they don’t realize that a professionally written resume is different than one from a template. A well-written resume makes you stand out in a sea of candidates. Because Rebecca was so able to relate to and understand my niche, she knew exactly how to build and design a website that accurately represented my business to my target audience.”
Rosalinde Rosado’s extensive credentials include certifications in Laser Coaching, Master Coaching, Group Coaching, and she is also a Nationally Certified Online Profile Expert. An actor herself, she works with artists, musicians, actors, and performers who are striving to shift into the business world while staying true to their passions. Aside from in-depth career coaching, some of the many services Rosalinde offers include mock interview preparation, résumé and cover letter writing, biographies, and LinkedIn profile development.
