I’m back this week to share more content re-purposing ideas with you! If you get overwhelmed with the task of consistently creating fresh, new content for your social media and marketing channels, these suggestions will help you consider ways to maximize the life span of your video and audio content.
As a small business owner, creating useful, relevant content is important. I use content to keep my audience informed about topics that will be of interest to them and help them grow their own businesses.
Recently, I’ve been intrigued by ways to maximize my time and energy by re-purposing my content. This allows me to reach more people with my content – different people like to consume content in different formats – and gives me more time and energy to create valuable content.
I have gathered three ways to re-purpose video and audio content in this article. The possible ways to give your content a refresh are endless. Minimal effort will often be all that’s needed to create an additional piece of content for you to share with your audience.
Idea #1: Create an e-book
If you have a several pieces of audio or video content related to a particular topic, you can re-purpose it by creating an e-book. E-books can be read anywhere, downloaded to mobile readers, and even printed out in some cases.
Repurposing your audio and video content into an e-book allows you to reach different people in your audience who may prefer reading content over watching or listening to content.
Start by deciding which pieces of content will go where in the e-book. Think of this step as creating a preliminary table on contents for your e-book to give you direction as you re-purpose your video or audio content.
The process of getting the audio or video content into written format can be done in a few different ways:
- Transcribe it your self. This option will take some time depending on the amount of content you have to transcribe. Consider if this is the best use of your time, and if it is, go ahead and start transcribing!
- Hire a transcriptionist. If you time is too valuable to spend doing your own transcription, hire a transcriptionist to do it for you.
- Use an online transcription service. This option can be more budget friendly, but will often require you to proof the text and clean up any errors afterwards. This is a good middle ground between option 1 and 2. A few online transcription services to consider are Rev and Transcribe Me.
Once you have your content transcribed, finish up your e-book by formatting the chapters and adding bold, italics, links, and chapter subheadings. Save the finished product as a PDF.
Finally, consider how you want to share the e-book with your audience. You can use it as an opt-in to build your email list, a bonus if someone purchases a certain product or service, or in another way that suits your audience and business.
Idea #2: Create a Video or Audio FAQ Page
Do you have a frequently asked questions (FAQ) page on your website? Have you created an video or audio series that answer some or all of your frequently asked questions?
Text is great for a FAQ page as it can easily be found in search engines so you defiantly want to keep text on your FAQ page for that reason. However, it can be harder for potential clients and visitors to your website to connect to text.
Many people prefer audio and video content, and one way you can cater to this preference is to make your FAQ page a combination of video and text. One possible way to accomplish this is to have the frequently asked question as the headline, post a video or audio answer under the headline, and but the text beneath the video.
Be sure to use short videos and keep audio segments brief and to the point so your website visitor does not become overwhelmed.
Idea #3: Host a Webinar
If you have an extensive collection of audio or video that you are considering re-purposing, try hosting a webinar. Webinars are an excellent way to grow your mailing list, sell your products, and book your services.
Start by listening to the audio or watching the video content you have. Make notes of the main points as you watch. Take those main points and turn them into slides. Use PowerPoint, Canva, or Google Slides to make a branded set of slides for your webinar.
As you compile the webinar content, be sure to add in the following slides:
- First slide – Start with the webinar title and include your logo and website address if you’d like.
- Second slide – Feature a photo of yourself and a brief bio. You’ll want to introduce yourself to the audience during your webinar and make a personal connection.Your second slide should feature a photo of you along with a brief bio.
- Middle slides – Put each main point of your content on it’s own slide. Doing this will help you stay focused as you present the content, and will keep your audience focused as well
- Final slide – Make a call-to-action on this slide. Ask your audience to book a discovery call, purchase a product, or sign up for a service you offer.
Once you are done creating the slides, schedule a date and time for your upcoming webinar. Publicize it on social media, in blog posts, and through your email list. Let your community know what they’ll get out of attending and invite them to join you live. Consider offering a re-play to those who register but aren’t able to attend live.
How Will You Re-purpose Your Content?
These three ideas of how to re-purpose video and audio content are just a taste of the many ways you can give your existing content new life. Comment below and share with me how you plan to re-purpose some of your written content.
Are looking to level up your website? Get in touch with me and let me know how my team can help you create web pages that sell!
