Using Your Picture Online to Build Your Brand

People do business with people they know like and trust and what better way to build that relationship than showing off your beautiful smiling face. Using your picture online can help you create that initial bond. There are so many ways you can use your picture to give your online visitors an opportunity to feel more connected.

People do business with people they know like and trust and what better way to build that relationship than showing off your beautiful smiling face. with you, so the purpose of this article is to show you some options.  Of course we will cover the ones that you probably already know – but hope to show you some ways that you might not have considered.

So what makes a good picture/headshot for your online media?  Laine Torres of Laine Torres Photography (the amazing photographer that did my last headshot) shared this list of what makes a good online photo. (click here for her full article on this subject)

Your Dress
Consider how you would meet your ideal client in person, on one of your most confident days.

• Your Pose:
  Consider the angle of the camera in relation to the position of your body.
• Your Smile:
  Aim to look approachable and trustworthy, but also inject your personality in the smile.
  • Photo Attributes:
    • LIGHTING:
      Is the image evenly lit? Do you see harsh shadows or dark wrinkles? Are your eyes bright and clear
    • FRAMING:
      A happy medium is a photo that generally shows your whole face and the top of your shoulders.

Here is a checklist of places to use your photo:

For Your Website:

• Website Home Page
• Website About Page
• Website Contact Page
• Media Page
  • Consider creating a media page that visitors will have access to download a high res image of you.
• Website Footer

 

Here are some examples of how our clients have incorporated this.

Teri Johnson of Keeping It Personal [Home Page]

 

 

 

 

 

Sally McClellen of The Do Good Company [Contact Page]

 

 

 

 

 

Barbara Montez of MsJazee [About Page]

 

 

 

 

 

Teresa Thomas [Media Page]

 

 

 

 

 

 

 

 

Linda Taylor of The Taylor Solution [Footer]

 

 

 

 

 

 

For Social Media:

• Personal Facebook Profile
• Personal LinkedIn Profile
• Personal Google + Profile
• Twitter
• Pintrest
• Instagram
• YouTube Channel
• E mail Signature (Using GMail? Check out Wisestamp)
• Online Scheduling Tool ( TimeTrade or VCita )
• Gravatar
• Business Card

If you are the brand/face of your company – try to incorporate it into your company pages profiles.

Have your graphic designer create an image that combines your logo and your picture.  Here are some examples of what we did for our clients.

Sally McClellen [LinkedIn Company Page]

 

 

Tara Schmakel Consulting [Google + Business Page]

 

 

 

 

Linda Taylor [Facebook Business Fan Page]

 

 

 

 

Annie Meehan [YouTube Channel]

 

 

 

Christian Antione of Collaborative Leadership Team [eMail Signature]