As you design (or update) your website, it is critical that you think about the individual people who will be visiting your site and engaging with your content. With all the data readily availble on number of visitors to your site, where they come from, and what pages they are visiting, it is easy to think about site visitors as an impersonal group. The one thing you don’t know from the data, however, is who the people actually are.
Website visitors are not merely an abstract group of traffic. They are individual people. Keep this in mind as you plan out keywords for your website and content. The more you speak directly to the people visiting your site, the better your results are going to be.
What is a Site Keyword Roadmap?
A keyword roadmap for your site helps you bring together all your keywords, the pages they related to, and the content you need to create in one place. Creating a site keyword roadmap allows you to visualize the changes and updates you want to implement on your site. It also lets you map out which keywords correspond with which pages on your site.
This visual reference map gives you direction as you create your website content.
Why Do I Need A Site Keyword Roadmap?
Creating a site keyword roadmap for your website allows you to create or update your website in an organized fashion. It helps you place effective keywords in your content so that you speak directly to the people visiting your website. When your keywords align with the keywords your audience is searching online, you’ll be poised to offer solutions to the problems they are seeking answers for.
Additionally, your site keyword roadmap informs search engines how your website is structured, and what content can be found on the site. Approaching search engine optimization (SEO) in a systematic way by using a site keyword roadmap helps your site rank better in search engine results.
Elements of a Site Keyword Roadmap
Keywords: Keywords are the words people type into search engines to look for specific content on the internet. People may search “website designer” or “how to find keywords.”
You want your site to show up for specific keywords so that when people search those keywords they find the content they are looking for on your site. Knowing the keywords you’d like to be known for, and implementing them strategically in your content, is critical for attracting “organic” traffic to your site.
Website Pages: All websites are made up of one or more pages. There is your home page, plus as many additional pages as you need. Often these include an about page, a products page, a contact us page, and more. Each of these pages can be optimized for a certain keyword.
Consider the content you have for the page, and the type of person that content speaks to. Choose keywords that connect the content to the search terms those people will be typing into Google and other search engines.
Content: Content consists of the words (known as copy) and images on each page of your website. It is important to incorporate the keyword for the page into the content on that page. Create your content with your keywords in mind.
Implement Your Site Keyword Roadmap
Are you ready to take the site keyword roadmap for your website and implement on your website? Do you feel intimidated by the process and would like some help?
Reach out to the Web Pages That Sell team to discuss your website needs, and let us help you!
